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Case Study: How a fledgling idea can grow wings: Twitter and TweepForce

Social media has become such a powerful force in our work and lives, that it’s hard to remember what it was like before it arrived. This case study focuses on the basic premise of TweepForce – how to use Twitter as an eCommerce tool. The software developed by this start-up, enables marketers to piggyback on Twitter’s existing messaging service to sell products. Customers have the option to learn about products, select, pay and even add reviews in one streamlined process.

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